{"id":16145,"date":"2023-12-30T16:29:07","date_gmt":"2023-12-30T09:29:07","guid":{"rendered":"https:\/\/phanmemnhansu.com\/?p=16145"},"modified":"2023-12-30T16:29:07","modified_gmt":"2023-12-30T09:29:07","slug":"employer-branding-xay-dung-thuong-hieu-tuyen-dun","status":"publish","type":"post","link":"http:\/\/phanmemnhansu.com\/en\/employer-branding-xay-dung-thuong-hieu-tuyen-dun\/","title":{"rendered":"Employer Branding: build a successful employer brand with 10 steps"},"content":{"rendered":"

Businesses today face many challenges in finding candidates, especially candidates for important positions. Furthermore, candidates are getting younger and more sensitive, they proactively research information and culture of the company before applying.<\/span><\/p>\n

Without a recruitment branding platform, businesses will easily be overwhelmed by hundreds of job postings every day. Building recruitment branding, therefore, has been a global trend.<\/span><\/p>\n

This is considered a foundation for employers to find suitable candidates and retain talent. Everyone wants to work for a company with a strong employer brand. Entering the names of businesses like Google, Facebook, Microsoft, Viettel, PwC, Delloitte... on your resume is like a stamp of class. any individual.<\/span><\/p>\n

This is the time when companies need to seriously plan for their developmentrecruitment brand<\/strong> as a systematic activity that needs attention.<\/span><\/p>\n

What are Employer Brand and Employer Branding?<\/span><\/h2>\n

Employer Brand is the brand of the company as an employer instead of the reputation or brand of a business in the market.<\/strong><\/span><\/p>\n

Employer Branding is all the activities businesses have been doing (whether intentional or unintentional) to promote their unique image to job seekers and candidates. potential member.<\/strong><\/span><\/p>\n

In essence, the important thing here is to distinguish between "accidental" and "intentional". While companies can strategize about their workplace, their employer brand can also be influenced by factors beyond their control. In fact, a company's recruitment brand is not simply the result of its promotional strategy but is also formed through the actual experiences of both candidates and employees.<\/span><\/p>\n

According to Harvard Business Review, in the period 2004 to 2008, employer branding received special attention when large corporations such as Unilever or P&G implemented branding programs as employers. in the recruitment market, just as they did to build their company brand in the traditional consumer market. This stems from the increasingly fierce recruitment market, more and more businesses participating in the market, and attracting talent becomes a difficult problem. In today's developed market, both Employer Brand and Employer Branding are still topics of great interest from businesses.<\/span><\/p>\n

What are the similarities and differences between recruitment branding and corporate branding?<\/span><\/h2>\n

There are often misunderstandings between employer brand and company brand. However, besides the similarities, these two concepts have differences that recruitment and human resources workers need to clearly understand to be able to easily make development decisions:<\/span><\/p>\n