A Statistics of BenefitsPro from the Human Resources Institute shows that in 70% job seekers use smartphones or tablets to find jobs while only 33% employers pay attention to the online recruitment channel on mobile.
Whether you're looking to entice smartphone candidates or simply want to get them involved in the hiring process, it's time to think about mobile recruiting tactics.
Ignoring the mobile channel can miss the opportunity to get an excellent candidate
You must realize the importance of your recruitment strategy appearing on the small screens of technology devices such as mobile phones and tablets. Companies are losing their chance to have talent if they don't use this channel. People's habits are changing when looking for work, for everyone, from fresh graduates to senior employees. Companies may still be looking and learning but some are still hesitant to put into action.
Mobile recruiting strategy: where to start?
Forget about smartphone apps, at least for now. It's important that your job posting page is mobile-friendly. It's very easy to get started: just make your job site compatible with your Android phone, iPhone, iPad or tablet operating system.
Employers should check their own environment, review online job sites and experience as job seekers for themselves, this will help them know what to do.
Research competitors are and will implement this strategy?
- Do not try to create what is available, instead borrow, learn from the experience of the opponent: Take the time to research a better mobile job site, as did New York City recruitment agency ExecuSearch.
- Find out what mobile users want: You need to know who is reading these recruitment announcements and information. Find a group of people who are important to your hiring - candidates are preferred - sit down and ask what's important, what they need to know to decide they want to work for you.
- Find the essentials: Developing pages that work on mobile phones and tablets is more than just miniature versions of a company's job site.
- The ideal approach is to start with a blank page: You certainly don't want to stuff everything from your regular online site into a mobile platform. Break the application process down into chunks and keep candidates focused on your news feed.
- Mobile channels for all backgrounds and career levels: If you think your mobile recruiting strategy prioritizes young people, think again.
“People aged 45 and over are one of the fastest growing groups of people using mobile apps,” said White, president of recruitment agency Accelir. And don't forget that you're also branding when you build your image on mobile.
White adds: “I've heard from applicants under 35 that if recruiters don't have a mobile-friendly job page, they have a feeling that the company is falling behind the overall technology of the market. . So make sure you don't convey the wrong message.”
Mobile recruiting design requires expertise. Too many companies have learned that it's hard to let an outdated marketing strategist do the social media strategy. At this time, the risk for success will increase. The same is true for mobile phones.
“You need an expert in mobile design,” says Bernardo, mobile product manager at recruitment site Monster.com. If the company works with a network developer who has not yet created the right mobile solutions, ask them to do so.
The mobile channel is a challenge to create measurable improvements.
To reach the full potential of the mobile channel, mobile recruiting requires a seriously large investment of money and time. Developing a responsive mobile-friendly job site is no easy feat.
“It took longer than we expected,” said DeGiovanni, executive director of ExecuSearch. And the results we get will be worth it.”
Is your company using mobile phones as a channel to recruit modern, up-to-date candidates? If yes, the ability to present mobile-friendly web design is a necessity. But a surprising thing is that many companies still have not kept up with the trend of recruiting through mobile.
